Bespoke trip research

One trip.
A dozen ways to take it.

Most trip planning hands you a single itinerary and hopes you like it. I do the opposite: I research your destination properly, then build you a private interactive site showing ten or more genuinely different ways to travel it β€” so you choose with the whole picture in front of you.

βœ“ Yours to keep, hosted free βœ“ Works offline on your phone βœ“ No booking commissions, ever
1 2 3 4 coast Β· 3n onsen Β· 2n mountains Β· 4n city Β· 4n
The deliverable

Not a PDF. A place you actually use.

Everything below arrives as one private website β€” on your phone on the train, on the laptop while you argue about it, and printable when you want it on paper.

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A real map, not a screenshot

Accurate coastlines and borders drawn to order, with every stop plotted from verified coordinates. Pan, zoom, and switch between routes to watch the shape of the trip change.

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Ten or more real alternatives

Not one plan with variations. Genuinely different trips β€” a stationary one, a fast one, a coastal one, a mountain one β€” each committing to its own idea so the choice is meaningful.

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Tap any stop

What to do there, what to eat, what kind of place to stay, and pre-filled accommodation searches with your actual dates already in them.

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Honest logistics

Door-to-door travel times including the transfers everyone forgets, realistic costs, and a straight answer on whether a rail pass is worth it for your route.

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Your dates, specifically

What the weather actually does then. What closes. Which festival you'll hit or miss. Which day of the week that museum is shut. Season-specific, not evergreen filler.

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The trade-offs, in writing

Every route says who it suits and what it costs you. I tell you when somewhere is beautiful but overrun, or authentic but two buses a day.

Live example

A real one you can open right now

Twenty-one nights in Japan, built around three hotel bookings that couldn't move. This is a genuine client deliverable, not a mock-up.

Japan Β· 27 Aug – 17 Sep

Thirteen ways through one country

Three bookings were already paid for, leaving two awkward gaps: a four-night loop out of Tokyo, and a seven-night one-way run from Kyoto back to Tokyo.

I researched 203 candidate areas, then designed thirteen routes to fill those gaps β€” from a five-base slow trip to a nine-base alpine crossing.

13routes
711sources read
203areas researched
252verified pins
Open the live site β†’
1 2 3 4
How it works

Four steps, about two weeks

You tell me the shape

One form: where, when, how long, what you're into, what's already booked, and how much moving around you can stand. Ten minutes.

I research hard

Regions, hot springs, coastlines, cities, transit, weather for your exact dates, festivals, closures. Hundreds of sources, and I check the load-bearing claims twice.

I design the alternatives

Each route commits to a distinct idea, then gets reviewed against your constraints β€” night counts, real travel times, day-of-week closures, your fixed bookings.

You get your site

A private URL, live within a fortnight. Compare, argue, pick one. Revisions included, and the file is yours forever even if I disappear.

Pricing

Plain prices, no commission

I take nothing from hotels or booking sites, so there is no incentive to send you anywhere except where you should go. One flat fee, and that is the end of it.

Route Study

For a shorter trip, or to see how I work before committing.
$290
One-off Β· up to 10 nights
  • 3 distinct routes
  • Interactive map site, hosted
  • Per-stop detail and booking links
  • Weather and closures for your dates
  • One round of revisions
  • No planning call
Choose Route Study

The Atlas

The full thing. For a trip you'll only take once.
$890
One-off Β· any trip length
  • 10–13 genuinely different routes
  • Full bespoke site with custom map
  • Per-stop detail, food, booking links
  • Honest logistics: times, costs, passes
  • Season, festival and closure briefing
  • Place atlas of every area I researched
  • Two rounds of revisions
  • 45-minute call once it's delivered
Choose The Atlas

Concierge

Complex, multi-country, or a trip that keeps moving.
$2,400
From Β· quoted after a call
  • Everything in The Atlas
  • Multi-country and complex routing
  • Reservation research and shortlists
  • Live edits to your site while you travel
  • Unlimited revisions until you fly
  • Direct line throughout
Enquire

Founding clients β€” first 8 projects

I'm new at this, and I'd rather earn a reputation than pretend to one. The first eight Atlas projects are $445 instead of $890, in exchange for an honest testimonial and permission to show your site as a public example. Same work, same revisions, same call. When the eight are gone, they're gone.

For comparison: established Japan specialists charge $1,600 for a single three-week itinerary delivered as a document, and agencies that offer an interactive map reserve it for tiers starting around $2,750. I'm deliberately below that while I build a portfolio.

Who you would be working with

One person, in Oslo

My name is Nicholas Johnsen. Wayfare Studio is me β€” not an agency, not a team, one person in Oslo who studies at NTNU and builds these in the hours around it.

It started with my own trip. Three weeks in Japan, three hotel bookings already paid for, and two awkward gaps left to fill. Planning it properly turned into a research project, and the tool I built to make sense of the options was better than anything I could find to buy. So I made it something other people could have.

I am not a travel agent. I book nothing on your behalf, I hold no inventory, and I take no commission from hotels or booking platforms. The only thing I am optimising for is whether your trip is good β€” there is no hotel quietly paying me to send you there.

What I am unusually good at is the boring part: checking whether that bus actually runs on a Tuesday, whether the beach still has lifeguards in September, whether the connection you have been sold really has eleven minutes to change platforms with two suitcases. Most of a good trip is that kind of detail, and most planning skips it.

Oslo, Norway. I work in English and Norwegian, and take a small number of projects at a time so each one gets the research it needs.

Questions

Before you ask

Do you book anything for me?
No, and that's deliberate. I research and design; you book. It keeps me independent of commission, and it means you keep control of your own money and cancellation terms. Every stop links to accommodation searches with your dates pre-filled, so booking is a couple of clicks β€” but you make them.
What if I've already booked some of it?
That's normal, and it's the most useful thing you can tell me. The Japan example was built around three unmovable hotel bookings β€” every route works around them. Tell me what's fixed on the form and I design around it.
How long does it take?
About two weeks from a completed form for Route Study and The Atlas. If you're flying sooner, say so β€” I can sometimes move faster, and I'll tell you honestly if I can't.
Which destinations do you cover?
Anywhere I can research properly. I'm strongest where public transport makes independent travel realistic β€” Japan, Europe, the UK, Korea, Taiwan. If somewhere needs a car and local knowledge I can't verify, I'll say so rather than bluff.
What happens to the site afterwards?
It stays up, and you also get the file itself. It's a single self-contained page that works offline β€” useful when you're underground on a subway with no signal. If this site vanished tomorrow, your trip plan would still open.
Who actually does the work?
I do β€” all of it. Wayfare Studio is one person in Oslo, which is exactly why I cap how many projects run at once. You will never be handed to an account manager, and the person who researched your route is the person who answers your email.
Is this just AI output?
I use AI heavily for research breadth β€” it is how one person reads hundreds of sources for a single trip. But every route is checked against your constraints, load-bearing facts are verified against primary sources, and I decide what ships. I'll also tell you where I'm uncertain, which a confident-sounding chatbot never will.
What if I don't like any of the routes?
Then I got the brief wrong, and revisions are included to fix it. If after revisions it still isn't right, I refund you. I'd rather that than have you travel on a plan you don't believe in.

Tell me about the trip

Ten minutes on the form, and you'll hear back from me within two working days β€” including an honest note if I think you don't need me.

Start a project β†’